Update and Direction

Haven’t posted in a while but Legacy is still going strong.  I’m not a huge fan of going direct to consumer(B2C) because of the difficulties associated with getting traction for an app in an overwhelmed and oversaturated market.  Social media is training us to be very leery of most ads even if what those ads […]

Sex, Death and Sales – When taboos sell and when they don’t

The Taboos Our least favorite conversation to have with parents or children is the one about sex.  Those damn Puritans tied so many rules and taboos to the topic that we’ve been ingrained to forget that we are just mammals and sex is a natural part of our biology.  Thanks to our cultural taboos, knowing […]

Death: Is It Just Bad PR?

Famous writer/director Woody Allen said, “I’m not afraid of death; I just don’t want to be there when it happens.”   It is rather odd that death, an event that will be happen to every person who lives, should be so shunned as a topic of conversation.  Death is, as one Buddhist monk put it, […]

Using VR and AR to Talk About Death and Dying

As we continue to support people in discussing end of life wishes and sharing legacy, we thought it would be both fun and informative to see how people have used virtual reality (VR) and augmented reality (AR) in this area. Beyond entertainment and novelty, these technologies are often used to generate empathy and help us […]

Let’s Talk About Death, Baby!

Maybe it’s because sex sells, but we doubt Salt-N-Pepa would have had such a memorable hit in the 90s if they sang “Let’s talk about death, baby!” While we’ll never know for sure, many of us remember the catchy tune they went on to perform: “Let’s Talk About Sex.” What you may not remember about […]